Role: Brand Identity & Visual Design
Background: KIS is a social startup and integration community focused on supporting people in returning to active professional and social life. The initiative works primarily with individuals who have experienced long-term unemployment, offering mentorship, education, and practical guidance to help them regain confidence and re-enter the job market. Alongside professional support, KIS also fosters inclusion and belonging through community-driven activities and shared experiences.
Challenge: Create a brand identity that reflects the organization’s supportive, inclusive, and empowering mission while remaining approachable, modern, and trustworthy for a diverse audience.
Solution: Developed a visual identity system that balanced professionalism with warmth and accessibility. The branding focused on community, growth, and human connection through a clear visual language, approachable typography, and cohesive graphic elements designed to work across both digital and printed materials.
The process included:
Brand strategy and visual direction
Logo and identity system design
Typography and color palette development
Creation of branded communication materials
Design guidelines for consistent brand application
Brand strategy and visual direction
Logo and identity system design
Typography and color palette development
Creation of branded communication materials
Design guidelines for consistent brand application
Result: The final identity established a recognizable and cohesive brand presence that communicated KIS’s values of inclusion, support, and personal growth. The new visual system strengthened the organization’s communication and helped create a more engaging and trustworthy experience across all touchpoints.
