Quick Facts
Client: Allianz × Mastercard
Role: Visual Designer (Concept Development & Production Design)
Scope: Design System, Digital Campaigns, Display Ads, Social Media Assets
Markets: Multi-market rollout
Tools: Figma, Adobe Creative Suite
Project OverviewRole: Visual Designer (Concept Development & Production Design)
Scope: Design System, Digital Campaigns, Display Ads, Social Media Assets
Markets: Multi-market rollout
Tools: Figma, Adobe Creative Suite
The Challenge
Allianz and Mastercard required a campaign framework that could support a high volume of marketing assets across different markets and digital channels. Traditional asset-by-asset production created inefficiencies, increased manual work, and made maintaining visual consistency difficult.
The solution needed to be flexible enough for localization while remaining aligned with global brand guidelines.
Allianz and Mastercard required a campaign framework that could support a high volume of marketing assets across different markets and digital channels. Traditional asset-by-asset production created inefficiencies, increased manual work, and made maintaining visual consistency difficult.
The solution needed to be flexible enough for localization while remaining aligned with global brand guidelines.
Objectives
Create a scalable campaign design system
Reduce repetitive production work
Support multiple banner and social media formats
Enable faster localization for different markets
Maintain visual consistency across all touchpoints
Create a scalable campaign design system
Reduce repetitive production work
Support multiple banner and social media formats
Enable faster localization for different markets
Maintain visual consistency across all touchpoints
My Approach
Instead of designing individual assets, I developed a modular campaign system built around reusable components and predefined layout structures.
The system separated content from design, allowing teams to quickly adapt messaging, imagery, and formats without rebuilding assets from scratch.
Instead of designing individual assets, I developed a modular campaign system built around reusable components and predefined layout structures.
The system separated content from design, allowing teams to quickly adapt messaging, imagery, and formats without rebuilding assets from scratch.
Key Principles
Modular components
Flexible grid system
Consistent visual hierarchy
Localization-ready layouts
Cross-channel scalability
Modular components
Flexible grid system
Consistent visual hierarchy
Localization-ready layouts
Cross-channel scalability
