ART DIRECTOR / DESIGN LEAD
I’m an Art Director and Design Lead with 10+ years of experience turning strategic challenges into creative concepts, campaigns, and visual systems.
Having worked across leading agencies and in-house creative teams, I move comfortably between concept and execution — defining strong creative and visual direction and carrying it consistently across channels and touchpoints.
My background in hands-on design shapes the way I approach Art Direction: I care equally about the strength of the idea and the craft that brings it to life.
My experience spans advertising, brand identity, and digital experiences across international markets, most recently as part of Mastercard’s in-house Creative Desk. Working closer to digital products has also expanded the way I think about creative direction — considering user needs, business goals, and how experiences actually get built, not just how they look.
EXPERTISE
Art Direction & Creative Concepts
Creative concepts / Visual direction / Campaign development / Cross-channel creative
Creative concepts / Visual direction / Campaign development / Cross-channel creative
Brand & Visual Identity
Brand expression / Visual systems / Identity development / Guidelines
Brand expression / Visual systems / Identity development / Guidelines
Campaigns & Digital Experiences
Integrated campaigns / Digital advertising / Web experiences / Content
Integrated campaigns / Digital advertising / Web experiences / Content
Design Direction & Craft
Concept development / Design systems / Creative collaboration / Hands-on design
Concept development / Design systems / Creative collaboration / Hands-on design
