I see design as a system that connects user behavior, business goals, and product direction.
My background is in creative art direction, where I worked on visual concepts, brand systems, and digital experiences for large-scale projects. Over time, my focus naturally shifted from pure visual execution toward product thinking — understanding user needs, shaping experiences, and working through complex problems with design.
Today, I focus on product and strategic design, combining creativity, UX thinking, and business context to shape meaningful products and experiences. I’m based in Stockholm, working in English and continuing to develop my Swedish as part of my everyday work life.
Core expertise: Product Design • UX Design • Design Strategy • Creative Direction • Experience Design • Brand Systems
