I see design as a system that connects user behavior, business goals, and product strategy.
My background is in Creative Art Direction, where I developed visual concepts, brand systems, and digital experiences for large-scale projects. Over time, my focus evolved from visual execution to product thinking—understanding user needs, shaping experiences, and solving complex problems through design.
Today, I am focused on Product and Strategic Design, combining creativity, UX, and business thinking to create meaningful and impactful products. Based in Stockholm, I am improving my Swedish and looking to join a product-driven team where design and strategy work hand in hand.
Core Expertise: Product Design • UX Design • Design Strategy • Creative Direction • User Research • Experience Design • Brand Systems