Role: Art Direction & Visual Design
Background: First Abu Dhabi Bank launched the FAB Rewards Indulge Card as part of a premium rewards experience focused on exclusivity, lifestyle, and customer engagement. The objective was to create a strong visual identity that reflected the card’s elevated positioning while remaining aligned with the brand’s guidelines.
Challenge: Develop a visually compelling concept that communicated premium value and exclusivity across multiple touchpoints, while maintaining clarity and consistency within the existing brand ecosystem.
Solution: Led the visual direction and designed key campaign assets for the FAB Rewards Indulge Card. The concept emphasized refined aesthetics, elegant typography, and a cohesive visual system adaptable across digital, print, and in-store environments.
The process included:
Art direction and visual concept development
Creation of campaign graphic assets
Design adaptation across multiple formats
Brand alignment and consistency refinement
Art direction and visual concept development
Creation of campaign graphic assets
Design adaptation across multiple formats
Brand alignment and consistency refinement
Result: A cohesive visual system was delivered across all campaign materials, strengthening brand recognition and enhancing the premium perception of the FAB Rewards Indulge Card. The final outcome improved campaign consistency, visibility, and overall customer appeal.
This project presentation is created for non-commercial use. All materials used in the project belong to their respective owners and are taken from official websites.