Herbapol Syrups — Promotional Campaign In summer 2023,
Herbapol launched a promotional campaign for its range of natural syrups across digital platforms, television, and print media.
The campaign communicated the key message of greater value — more glasses of delicious drinks from every bottle of syrup. This idea was expressed through the campaign slogan “Lots of Delicious!”, highlighting both taste and efficiency in a clear, friendly way.
Role & Responsibilities
I co-developed the creative concept together with the copywriter and the wider team. My role included art direction, creating the main visual motif of the campaign, and overseeing the creative process from concept to final execution across all channels.
