BOLS Platinum Magma was the first in a series of limited editions built around an unusual product idea: spirits filtered through natural minerals. For Magma, volcanic rock became both the product story and the starting point for the creative direction.
The challenge was to turn a technical product feature into something consumers could immediately see and experience — while creating a distinctive visual world around adventure, exploration and the raw Nordic landscape.
THE IDEA — MAGMA THAT COOLS
The bottle became the central expression of the idea. A temperature-sensitive design shifts from orange to blue as the bottle chills, visually recreating the transformation of magma as it cools and solidifies.
Rather than simply communicating volcanic filtration, the packaging turned the product story into a physical experience.
FROM PRODUCT TO BRAND WORLD
The magma-inspired visual language extended beyond the bottle into a wider campaign world, combining volcanic textures, icy Nordic landscapes and expedition imagery across communication and consumer activation.
MY ROLE
As part of the creative team, I co-developed the concept, visual language and bottle design, and led the design through technical development and implementation, collaborating closely with illustrators throughout the process.
Art Direction · Concept Development · Packaging Design · Campaign Visual Direction