A limited-edition vodka campaign for Bols, built around a series of spirits filtered through natural minerals — starting with Magma. The campaign centered on a Nordic, expedition-inspired visual world, with a consumer activation offering the chance to win a trip to the north.
The bottle design became the heart of the concept: a color-changing effect that shifts from orange to blue as the bottle chills, visually mimicking magma cooling and solidifying. This visual language was later extended across subsequent editions, each built around a different mineral while staying true to the same expedition-driven identity.
I contributed to the creative concept as part of the team, co-developed the campaign’s visual language and bottle design, and oversaw technical execution and implementation, working closely with illustrators throughout the process.
