Role: Brand Designer & Art Director Challenge: To create a cohesive and modern visual identity for a banking app that inspires trust and is user-friendly. Solution: I designed the logo, color palette, typography, and UI elements, focusing on clarity, simplicity, and a fresh fintech look. Collaborated closely with the UX team to ensure consistency across the product. Result: The new identity boosted brand recognition and improved the user experience, accelerating implementation and reinforcing the app’s professional image. Tools: Illustrator, Photoshop, Figma