The goal of this campaign was to inform consumers that Douglas Drugstore offers exclusive beauty services, provided by specialists with top-tier qualifications. The project involved developing a compelling creative concept and naming the beauty services to position them as premium and professional offerings. Additionally, the work encompassed enhancing the user experience of the sub-page dedicated to these services. As part of the overall aesthetic overhaul of the Douglas global website, the redesign focused on creating a seamless, engaging, and informative experience for users, while aligning with the brand’s identity and tone.