Creative Concept for Douglas Beauty Services Campaign
The goal of this campaign was to inform consumers that Douglas Drugstore offers exclusive beauty services, provided by specialists with top-tier qualifications. The project involved developing a compelling creative concept and naming the beauty services to position them as premium and professional offerings.
Additionally, the work encompassed enhancing the user experience of the sub-page dedicated to these services. As part of the overall aesthetic overhaul of the Douglas global website, the redesign focused on creating a seamless, engaging, and informative experience for users, while aligning with the brand’s identity and tone.
Role:
Art Director & UI/UX Designer
Challenge:
Douglas needed to elevate the visibility and positioning of its beauty services. The existing section lacked integration and consistency, resulting in a fragmented user experience. A key challenge was developing a compelling creative concept and naming strategy to present the services as premium and professional.
Solution:
Create an intuitive, engaging experience that highlights beauty services. Enhance consistency and usability for smoother navigation. Develop a creative, visually appealing concept to present services.
Result:
The project delivered a unified, visually strong experience—boosting brand consistency, enhancing user engagement, and streamlining marketing production.
