Role: Brand Designer & Art Director Challenge| The dermatology clinic needed a creative and cohesive branding concept that would reflect their professionalism and build trust with their clients. Solution: I developed a comprehensive branding system, starting with moodboard coordination to define the visual direction. An elegant logo paired with a soft, calming color palette helped convey a sense of professionalism, care, and reliability. I ensured consistency across all touchpoints—from social media visuals that showcase transformative results, to a sleek and user-friendly website designed for easy access to services, bookings, and educational content. Result: The final branding package included a custom logo, color palette, typography, visual layouts for digital posts, and a full suite of branded collateral such as business cards, clinic posters, brochures, a professional seal, and a website concept. The result is a holistic brand identity that builds trust and presents the clinic as a modern, credible, and approachable medical provider. Tools: Illustrator, Photoshop, Figma